Writing
Writing.
What we run into hosting measurement servers — written down plainly, without jargon where we can avoid it.
- Conversions API vs the Meta pixelConversions API vs the Meta pixel: how they differ, why Meta wants both, and what the event ID does that stops the same purchase being counted twice.Read
- GA4 server-side trackingHow GA4 server-side tracking works, what the server container changes about your reports, and why the numbers will not match your old property exactly.Read
- Google Ads server-side trackingHow Google Ads server-side tracking works through a server container, what enhanced conversions add, and the two things it will not repair.Read
- What is the Conversions API?What is the Conversions API, which platforms have one and what they call it, and why almost every one expects it alongside the browser pixel rather than instead of it.Read
- Client-side vs server-side trackingClient-side vs server-side tracking: what the difference actually is, what changes when you move, and the three things people expect from the move that it does not deliver.Read
- Meta Conversions API and server-side taggingWhat the Meta Conversions API is, why the pixel alone stopped being enough, and where a server-side tagging setup fits in without writing an integration yourself.Read
- Server-side tracking and the GDPRWhat server-side tracking changes about GDPR compliance, what it does not change, and the four documents you should be able to produce when a client's lawyer asks.Read
- Server-side tracking tools comparedWhat to compare server-side tracking tools on beyond price — ownership, log retention, where the data sits, and how hard it is to leave again.Read