The verdict
What sits at the top of your measurement server, which eight outcomes exist, and why green never appears on absent data.
At the top of your measurement server, and at the top of Traffic, is one sentence that says whether your tracking works. That sentence is not a summary of the graphs below it — it is a statement, and the graphs are the evidence.
The eight outcomes
Tagyard walks through eight rules, from worst to best, and the first one that fits wins. So more than one at a time is not possible.
| If | Heading |
|---|---|
| your measurement server is being set up | Being set up |
| there is no address with working DNS | Address not active yet |
| the DNS is right, the security is not | Security being requested |
| your measurement server does not respond | Not working |
| not everything is arriving | Not everything is arriving |
| the Tag Manager check is not in order | Check Tag Manager |
| nothing has been measured yet | Nothing measured yet |
| none of the above | Your tracking works |
Two things built into that order
Broken and quiet is broken, not unknown. Nothing measured yet comes after every fault. A measurement server that does not respond and has no traffic reports that it is not working — not that it does not know.
Green never appears on absent data. Nothing measured yet comes before Your tracking works. As long as there is no traffic, Tagyard cannot see whether your tracking works, so that is what it says. This is the one way a verdict at the top of the page could mislead you, which is why the rule is hard-coded.
How “1 in N” is calculated
With Not everything is arriving comes a ratio: 1 in 12 measurements does not arrive. That is the number of measurements divided by the number that did not arrive, rounded.
If that N comes out below two, it reads more than half of your measurements do not arrive. “1 in 1” is not an answer.
What a verdict is not
It is not an availability guarantee and not an alert. It is what can be seen right now, over the last fifteen minutes. For what happened over a longer period, the traffic log is the place to look.