Settings

Every measurement server has three fields. They sit on the measurement server’s own screen, under Details and Settings.

Name

What you recognise it by in the list. Purely for you; it never appears in the traffic.

Configuration from Tag Manager

The configuration string of your server container. You get it in Google Tag Manager under Admin, at your server container.

This is what ties the measurement server to Google. Without this value your container does not know which tags to run. Change it and the measurement server picks up the new configuration — which is also the route when you replace a container.

Your web container ID

The GTM-XXXXXXX of the web container on your site, not of the server container.

This field does one thing: it makes the check possible. Tagyard asks your measurement server whether it serves the snippet for this ID. Leave it empty and the check stays blank with a note that the loader cannot be checked. The measurement server works fine without it. See The check.

Deleting a measurement server

That is final, and you get a confirmation for it. What happens:

• The tagging and preview servers are cleaned up.
• The measurement addresses that hung off it stop answering.
• Your traffic history goes with it.

What stays is everything on your side: your measurement plan, your tags and your triggers live in your own Google Tag Manager, and the CNAME record is in your own DNS. After deletion that record points nowhere, so remove it yourself too.